Not too long ago offering deep discounts via social coupons like Groupon and Living Social became all the rage. For a while now it seems like all kinds of small businesses have been using them generate buzz and a surge of new business.
However this tactic has proved to be more profitable for some types of small businesses than others. Partly because often it’s a loss leader—in other words, you might lose money on the promotion itself. So you need to make it back later on repeat business. And partly because not all businesses can handle the sudden influx of customers or clients.
Now it appears there is a new kid on the social networking sales block: Flash Sales. These are super short term, juicy offers that encourage people to get a great deal before it’s gone. Of course, there are pros and cons to this new tactic as well that every entrepreneur should know before they jump on the bandwagon.
Learn all about it in the simplyzesty.com article The Next Social Media Trend: Flash Sales
What do you think about flash sales? Have you bought from one? Have you used this tactic to market your business, and if so, how’d it go? Please do leave a comment…
