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Are Your Business Goals Undermining Your Personal Goals?

Thursday, December 22nd, 2011

2012 is just around the corner. If you’re like most entrepreneurs, you’re thinking about what you want to achieve next year.

Hopefully you’re also looking back and thinking about what worked and what didn’t, and what you loved about your small business and what you hated. Because that’s the only way to know what needs to change to make you more successful this year.

On top of that, all too often I see small business owners set business goals that are completely in opposition to what’s most important to them personally. For example, if you want to spend more time with your kids, but you decide to host a weekly radio show, your professional and personal goals are out of whack. That means you’re not likely to be happy with your results at the end of next year.

So the Business Lifestyle Architect in me wants you to look at what you really want and need in your life and your business. Then design your 2012 goals and plans to achieve both.  

To help you with that, I’ve put together a series of 5 simple yet powerful questions you can and should be asking yourself.

Ready? Grab a pen and pad (or sit down at your keyboard), set aside 15 minutes, and get started.

1) What are your top 3 personal goals or priorities?

I’m not talking about business goals or how much money you want to make here. I just want to know what’s most important to you in your personal life. Is it getting or staying in shape, spending more time with family or friends, pursuing a hobby, traveling, buying a new house, something else? Be as detailed and specific as possible.

2) How do you plan to achieve these goals? Be specific here about the steps you plan to take or changes you plan to make. And make sure to include deadlines or start dates.

3) What are your top 3 business goals or priorities?

Again, be as detailed and specific as possible. Don’t just say “make more money”, or “launch a new product”… Say, “Get 10 new clients per month and earn an additional $100,000 this year”.

4) How do you plan to achieve those goals? Write a short synopsis of what you plan to do to make your business goals a reality. So if you want 10 new clients a month you might decide to start doing public speaking, or email marketing, or launch a new program, or create affiliate partnerships. Whatever it is you plan to do, list it out next to each goal, and again, be sure to include start dates and due dates.

5) Which, if any, of your business goals support one or more of your personal goals? If there are any that don’t, then you definitely need to rethink those business goals and how you plan to achieve them.

Because if all you ever do is focus on your business goals – or you look at your business and personal goals separately – I can tell you from experience your business will take over your life. So if you want to be both successful and satisfied as an entrepreneur, be sure you always consider both.

While it’s great to do this at year’s end, these questions are something I recommend you bust out and look at more than just once a year. In fact, I recommend you go through these bi-annually at a minimum; quarterly is better.

Remember, life is for living – not just working. So use these questions to help you do more of the former while enjoying the latter more.

Got thoughts on this subject? Other suggestions? Please do leave a comment…

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entrepreneur business work life balance tipsAny entrepreneur who’s been at it awhile knows it’s all too easy to let your business take over your entire life. Because there’s always more on your to-do list than any human can get done in a day (or possibly even a lifetime).

But unless you find ways of creating a bit of that elusive work/life balance, chances are you won’t last long owning your own business. Or at the very least you’ll be very unhappy doing it. Because you simply cannot work 60-80 hours a week, month after month, without burning out.

To help you become a successful AND happy entrepreneur, I recently solicited tips from more than 100 experts on productivity, time management, business/life balance, mindset and more. Below are a few more I thought were worth sharing. Enjoy!

Schedule your leisure and family time.

“Some entrepreneurs are so immersed in their businesses and are such slaves to their blackberries that they can never find time for "life". For many people like this, the best way to begin to tackle that problem is literally to SCHEDULE your leisure and family activities so the time is blocked out, i.e.: Mon – Fri 6 – 7 pm family dinner Thursday 5 pm – mani/pedi Sat. 1 – 4 pm, art museum w/ kids Sun. 5 pm call parents Like that, or they will never make space in their day. Sounds a little nuts, but it works.”

Lizzy Shaw, Owner/President – Lizzy Shaw Public Relations http://www.lizzyshawpr.com/

 

The best way to maintain business/life balance is to stay organized.

“The best way to maintain business/life balance is to stay organized. If you can get to the office and work effectively, you can leave when you need to with peace of mind that your day was productive. I write a list before I get to work so that I'm prepared and know what my day will hold. I try to avoid getting side tracked and I work hard to stay on task. There are always things that come up when you run a business, but referring back to the list gets me back on track.”

Deborah Sweeney, CEO – My Corporation http://www.mycorporation.com/

 

To avoid personal/professional burn-out, you must compartmentalize.

“There's no such thing as an underworked small business owner. You put your career on the line daily; you're predisposed to care about every detail of every issue. But to avoid personal/professional burn-out, you must compartmentalize. Billing and collecting aren't the best parts of the job, but you have to do them. Marketing and filling the pipeline may not show immediate results, but without them your business stalls. Be GREAT at delivering your product or service first, but then make time to be good at everything else as well.”

Cheryl Heisler, President – Lawternatives Career Consulting www.lawternatives.com

 

Get an iPad!

“While growing a successful startup over the past four years this tip has started to reverse the effects of my countless 80 hour work weeks in the past. Are you ready for the tip? Ditch the home computer and get an iPad. Seriously. It forces you to prioritize what you can accomplish in and out of the office. As a result, it empowers you to spend more time, less distracted, with what matters the most, your family.”

Paul Burke, CEO – TicketDerby, Inc. http://www.ticketderby.com/

 

You have got to start putting your "Life" before business…

“You have got to start putting your "Life" before business, or you will always be spinning your wheels, thinking "If only…….., then everything will be okay" —————-the universe will not cooperate with you if your head is in the wrong place. You take care of business, but you absolutely make sure you are giving an appropriate amount of time to your "life" which certainly, I hope, consists of a lot more than the "office or shop". The better you will feel about your own life, the better your business will shape up……….the business does not run you – you run the business”

Harris Glasser

What do you think about these tips? Got more to add? Please do share by leaving a comment below…

 

 

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Tips to help entrepreneurs take vacationsI grew up in the family business…My father was a veterinarian and my mother ran the practice. She always told me, “Once you own a business you can give up the idea of taking regular vacations or time off.”

For much of my life I believed her. So for my first nine years as an entrepreneur I didn’t even attempt to schedule much more than a trip home at the holidays. And I typically brought work with me.

That all changed after I taught my hubby to ski. Thanks to an idea I planted in his brain, he got hooked on us doing a heli-ski trip into a remote cabin for a week. At first I could not see any way to take off 9 days with no access to the Internet or cell service. I just couldn’t afford the loss of income.

Then finally we just did it. And it was fantastically refreshing and rewarding. I came back more excited about my business than ever. And the best part was…I was busier when I returned than I had been when I left. I even managed to make money thanks to some product sales!

Since then we’ve taken at least one big ski trip every year, plus a couple week-long vacations in the summer. In fact, I just got back from a 17-day, completely unplugged, trip to Europe (That's me in a park in downtown Barcelona). And once again I was busier when I returned.

Truthfully, most people admire business owners who make time for a personal life and take vacations. Your clients and customers likely will too.  Goodness know your friend and family will appreciate it!

Since I know how daunting the thought of taking a real vacation can be, today I wanted to share a few tips that have helped me make these trips a reality…

1)      Outsource your email: One of the best uses of a Virtual Assistant is to have them check your emails when you’re out of town. Or, simply add them as a contact in your vacation email in case someone has something urgent or important that needs attending to.

2)      Automate communications: Blog posts still need to go up, ezines need to go out and some social networking updates should occur while you’re gone. That way you don’t lose any traction or momentum.

How to do it?  Use a combination of an email autoresponder service to preset ezines, leenk.me to automatically push blog posts to your social networks, and hootsuite.com to preset other social networking updates. Sure, you have to get a jump on things to do this in advance. But it’s worth it.

3)      Automate scheduling: I LOVE my online scheduling service, Tungle.me, for letting prospects schedule phone and in-person meetings online. It helps ensure you’re busy when you get back from vacation. And it saves time when you’re in town too.

4)      Promote something: Have a sale, or promote a new program, service or product, while you’re out of town. Start the promotions before you leave to be sure everything is working properly. Then let it keep running while you’re gone and you can earn money when you’re not working. Or have loads of hot prospects eagerly awaiting your return.

5)      Add in extra days: Always set your work schedule so that you’re not available for at least one day before you leave and after you get back. Then use this time to finish up last minute tasks before you go, and to settle in and take care of emails when you return.

Doing this greatly reduces the stress of taking time off. And it lets you ease back into real life so you don’t lose your wonderful vacation buzz right away.

6)      Just do it: As an entrepreneur, you can always come up with a million reasons why you can’t take time off—that to-do list isn’t getting any shorter, after all. So you just have to commit to a vacation and schedule it in.

Everything will still be there when you get back. But I promise you’re going to be in a much better position to deal with it.

Once you start taking vacations on a regular basis, you’ll realize it’s totally doable. Not only that, it’s the best thing you can do for your business, your clients or customers, your family, your physical and mental health and your life.

How often do you take time off from your business? Do you have any tips or thoughts to add on this subject?

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Less Really Is More – In Business and Marketing

Thursday, May 26th, 2011

small, business marketing, entrepreneur success key simplicityI was just reading one of Rich Schefren’s articles, “Duct Tape and the Ultimate Key to Success”,  in the Early to Rise newsletter about the need for simplicity in your business in order to achieve success. I’ve been thinking about this a lot lately. Because in my quest to work only 2.5 days a week, I’ve had to seriously look at the value of every strategy, tactic, product and service.

I am looking at everything I’ve ever done, offered or thought about doing, and asking:

  • How much work does it create for me to do?
  • Do I have to spend money on outsourcing to get it done? If so, how much?
  • Am I offering too many options or trying to add too many bells and whistles?
  • How much net revenue does it bring in?

Because, I, like so many of my entrepreneur clients, want to offer tons of value. I want to give everyone an option that works for them. But when I try to do that, I end up making things more complex, difficult, time-consuming and expensive to implement. And I may end up offering so many options I confuse my prospects and they walk away.

Years ago as a copywriter I learned to edit ruthlessly—cutting at least 30% from any rough draft. And I try to do the same ruthless editing in my business. But I still struggle with making things too complex in an effort to give more. And I see others struggle with the same.

Here’s an excerpt from Rich’s article explaining why this is such a huge problem:

“When you fall in the love with the complex, you run the risk of spending more time learning than earning. Building knowledge instead of your business. Analyzing instead of taking action. It means more work, more hours spent strategizing and developing, and making less progress toward your goal. No matter how much efficiency you think it may add, no matter how much you may think it saves you, complexity always adds to your bottom line costs…

… When you focus obsessively on creating a bigger and more complex system, you naturally shift your focus from your goal to the path to achieve it. You start focusing on the "How" instead of the "What." It misdirects all your efforts and resources.

Rich also asks an important question to determine if you’re in love with the complex:

"In an effort to make my business more productive, am I more likely to add more steps or options to it or am I more likely to strip something out of it?"

Take a hard look at the actions you've taken in the past. Beyond the start-up, how big has your business grown? Not in terms of revenue and customers but in terms of tasks and workload.

More complex does not mean better. What more complex does mean is more demanding. “

Yep. Couldn’t agree more. Been there, done that, done with that. Thanks to the Internet and all the options it offer, it’s WAY too easy to get sucked into complexity. Into building endless Webpages and Websites. Into offering everything under the sun in an effort to make everyone happy—and ideally make more money.

If you do this, in the end, the only one who won’t be happy is you. Because you’ll be working WAY too hard for WAY too little money. The people succeeding are the ones who’ve narrowed their focus—and stay focused.

Are you trying to be everything to everyone? Do you want to have something everyone can afford? Do you cram more and more in to offer more value? Is doing this sucking away your time, energy and money for little returns?

Step back. Look at what you’ve built, and what it takes to keep it running. Simplify. Do more with less. Focus on a few, key, activities and offerings. Then use your newfound time to get out and enjoy life!

Read the rest of Rich’s article at http://www.earlytorise.com/2011/05/09/duct-tape-and-the-ultimate-key-to-success-2/

You can learn more about Rich Sheferen at http://www.strategicprofits.com/

You can subscribe to Early to Rise at http://www.earlytorise.com/

What do you think about simplicity in business? Are you prone to over-complicating things? What have you done about it? Please do share by leaving a comment below…

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Winning the Battle with Your Email Inbox

Tuesday, May 24th, 2011

email inbox overload tips managingLately, I’ve been waging a serious war against my overfull Inbox. And I think I’ve been winning (at least now I only have about 50 emails waiting for me each morning instead of 150!). But when I read Natalie Sisson’s article “7 Secrets to Making Your Inbox Your New Best Friend” I realized I had only won the first battle, but now, thanks to her advice I’m armed to win the war.

So of course I had to share this article with you!

7 Secrets to Making Your Inbox Your New Best Friend
By Natalie Sisson

If you are like 99.99% of the people in this world who have more than one email account to take care of then I can almost guarantee that your inbox is out of control. Not surprising really given we send 2.8 million emails per second! 

In fact I’d go so far as to say you approach your inbox with a certain fear or even dread every single day because you can’t keep on top of all the emails you receive. And you’re not alone. Do you know how many emails we send every second?

2.8 million. That’s right 2.8 million.

No wonder you are overwhelmed by your inbox. What the heck are we doing sending that many emails? Whatever happened to the good old telephone? Well the fact of the matter is that email is still one of the most valuable business tools around.

That’s why 39.4% of marketing industry executives called Email Marketing the most powerful advertising channel for their business (according to Datran Media’s 2010 Annual Marketing and Media Survey) and why 63% of respondents would like to increase spending on email marketing in 2011 (according to a January 2011 survey organized byBtoB Magazine),

Businesses will continue to use email to keep you informed, educated and in their sales funnel cycle. They will work on ways to constantly improve how to market to you and get you to opt-in. You will continue to sign up to receive newsletters and daily email summaries from them as a result and because you want to stay ahead of the curve. You want instant information at your fingertips in real-time.

In addition you will continue to send more and more email and get more replies because you know it’s still one of the most reliable forms of communication around.

So how do you win this battle of the inbox?

Read the rest of the article on Natalie’s blog:

I'd love to know your thoughts on this, and any other suggestions you have for winning the Inbox battle. Please do leave a comment below…

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online appointment scheduling automationEntrepreneurs and small business owners, if you’re already overwhelmed by all you have to do in a day, you have to try using an online scheduling system! It’s especially nice if you spend way too much time dealing with email (and these days, who doesn’t?).

I admit I stalled on trying an online scheduling system for, like, forever (and maybe a day). I was concerned about it’s compatibility with Outlook. I thought it would be a pain to block out time for calls and meetings. The list goes on…

Now that I’ve gotten mine up and running I am sold. It is SUCH a time saver to simply send someone the link to your online calendar versus emailing back and forth (and risking double-booking) to schedule a meeting or appointment.

You can find paid products like TimeTrade and others by doing a quick search online. Or you can try the free service I’m using, Tungle.me and see how you like it. It takes a few minutes to figure out how to get your availability set up right, but once you’ve done it the first time it’s easy.

Plus it automatically connects with, and puts the appointments in: your Outlook calendar (with or without Exchange), Google Calendar, Apple iCal, Entourage for Mac, Lotus Notes, BlackBerry Yahoo!, Windows Live, Facebook, TripIt and Plancast.

Try it…You’ll like it.

Have you used on online scheduler? What did you think? Other suggestions for good services? Or other tips and tools for reducing overwhelm? Please do share… 

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Tips to help entrepreneurs achieve business / life balanceAll too often entrepreneurs start businesses with dreams of more freedom and work/life balance. Then they find they’ve somehow given up their lives to grow their businesses. This is a recipe for illness, frustration and burn out.

While I offer tips, tactics and ideas for helping entrepreneurs find better work / life balance all the time; I always like to hear what others have to say on the subject. So recently I solicited tips from experts. And wow! I got more than 100!! Many of them terrific and different from what I’ve shared before.

I included the first few in last week’s ezine and on my blog. Today I’m including a few more. And I plan to keep ‘em coming in the weeks to come. I hope they help you enjoy your entrepreneurial life more and more.

Don’t be a slave to your email (So true and helpful!)

Only check your email every few hours. Don’t be a slave to other people’s requests – as a business owner, manage your time for yourself.

Stephanie Mansour – CEO, Step It Up with Steph www.StepItUpwithSteph.com

Make time for taking care of yourself

Pencil in time for a workout for yourself. Put your workout on your calendar and view this as an important appointment…with yourself.

Stephanie Mansour – CEO, Step It Up with Steph www.StepItUpwithSteph.com

It’s all about the three A’s

There is a key to business/life balance that can be described with 3 A's:

  • Awareness – that you need to achieve this to have success in work and in life.
  • Accountability- that it is totally up to you to make this happen and there will never be a 'perfect' time – so do it now!
  • Attitude – if your attitude is such that you can't, won't, shouldn't take time to balance your schedule it need to shift to an attitude of YES, I CAN, WILL, NEED Stephanie Staples

Stephanie Staples – Motivational Coach, Your Life Unlimited www.YourLifeUnlimited.ca

Steps to achieving work / life balance

Work/life balance is essential to well-being. First, clarify your vision. What do you want your life to look like? Write it in detail, review it daily, consider it your ultimate guide. Next, inventory your activities, personal and professional, and ask yourself if they move you closer to your vision. Those that don’t need to leave your life. Those that do need to be scheduled. Seriously, if you don’t schedule things they wont happen. Make appointments with yourself for both work tasks and pleasure. Leisure time is critical, it refuels you so you can be a better business person.

Kelly Jayne McCann – Professional Organizer & Productivity Consultant, PERFECT ORDER ORGANIZING www.perfectorderorganizing.com

Block out personal time first.

If I don’t say Ill cook dinner with friends between 6pm – 9pm on Tuesday, it doesn’t get done.  If I don’t agree to meet a friend for lunch in three days, I end up working through the meal.  Take your highest priority personal items and put them on your calendar first.  Your work can fill in the rest.

Kathryn Minshew – Co -Founder / Editor in Chief, Pretty Young Professional www.prettyyoungprofessional.com

Take the weekends off (I am SUCH a fan of this one!!)

From midnight to midnight (Friday or Saturday) completely abstain from email, blackberry, reading anything pertaining to work, work of any kind and allow yourself to enjoy your life with your family and friends. If you start thinking about work, stop yourself immediately. Allow yourself to do activities that are fun and joyful. It is amazing how your Mondays will be creative, productive and power packed! When you are plugged into work 24/7, you lose enthusiasm and creativity. Give yourself time to maximize the value of your time off.

Connie Kadansky – Sales Call Reluctance Coach and Trainer, Exceptional Sales www.exceptionalsales.com
 

Do you have more tips to share? Or thoughts on these? Please do leave a comment below…

 

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The Solution to Your “Entrepreneurial Envy”

Wednesday, March 9th, 2011

entrepreneur business life balanceDo you feel a bit envious whenever you hear about another entrepreneur taking a huge leap forward (IE: publishing a book, launching a new program, or getting their blog, ezine or social networking ramped up), because you haven’t been able to make time to get yours done?

Do you feel a twinge of jealousy every time you hear about a vacation or fun adventure someone else has enjoyed, because you can’t make time to take one?

If you answered yes to either of these I totally empathize. I remember being stuck in just that same place.

For years I was so busy just trying to run my business, I couldn’t even begin to think about writing a book, launching a program or even getting any of my own marketing done—let alone taking a vacation. And it practically drove me nuts watching other people make all that happen and more.

Not to mention the pain of my soul shrinking as I watched my hubby head off kayaking, skiing or biking with our friends while I sat chained to my computer.

But thankfully, those days are long gone. I regularly get out for vacations and adventures. And I’m always launching something new.

It feels SO much better when you have some balance in your business life. Because you’re happier, less exhausted and more successful. And you deserve to have a successful, growing business and a happy, healthy personal life!!

The thing is…It doesn’t happen on its own. You have to take a good look at your business and your goals. Then create a plan to put more of your marketing and day-to-day tasks on autopilot.

That way you can focus on what’s most important and get your business and your life in balance.

If you’re suffering from entrepreneurial envy (and if you answered yes to either of those questions above, you are), then you’re in luck. My next Business Lifestyle Catapult small group virtual coaching program starts March 16th!

During this 3-week program you’re going to:

• Discover the exact steps I take to get WAY more done in my business than should be humanly possible—and how to apply them in your own business.

• Learn how and what you can replicate and repurpose to create the latest Web marketing tools like ezines and blogs—as well as ebooks, books, coaching programs, products and more—without working yourself to the bone.

• Figure out exactly what your priorities are and where you’re wasting time, then make a plan to change it.

• Discover at least five things you can easily and cheaply automate in your business right away so you can get more done with less effort.

• Get access to a list of my own providers and systems for replicating, automating and delegating so you can get started right away.

• Have me personally help you decide how best to use what you’ve already got to move your business forward—without reinventing the wheel, wasting time or spending a fortune.

• BONUS #1: Benefit from having my expertise focused on your business during the Live Q & A and Laser Coaching time built into every call (Priceless!). Plus get access to me via the online forum for an additional month to make sure all your questions are answered.

• BONUS #2: Get all the info and guidance you need to start delegating and outsourcing to your own team of Virtual Assistants in your very own copy of my action guide “The Overworked Entrepreneur’s Guide to Outsourcing Success” (a $397 value!).

As if that isn’t enough, here’s the best part…

To make sure you get all personal attention you need, I’m only accepting 10, savvy entrepreneurs into this program who are truly dedicated to taking action.

So you get personal guidance, live laser coaching, homework, support and accountability. All you need to do is give yourself time and permission to focus on your business.

If you’re ready to dig in and make a plan for growing your business AND getting your life back, you need to be a part of this program. The Early Bird Rate ends on Thursday, March 10th at midnight EST. And the first seats are already spoken for. So go here now to get all the details and secure your spot: http://www.businesslifestylecatapult.com

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Overwhelmed by marketing your businessLet’s face it…You only have so many hours in a day. And if you’re like most entrepreneurs, your to-do list is never-ending. Typically that means you don’t do near enough marketing to keep your business growing steadily. Because by the time you’re done taking care of clients, putting out fires and answering emails it’s time for bed.

But if you want a steady stream of new leads, repeat clients, and sales you have to market your business consistently. Otherwise you’re either going to suffer through the roller coaster of feast or famine cycles. Or, your flat out won’t be making enough money because people either won’t know you exist or they won’t remember what you do.

That means the best thing you can do is put as much of your marketing on autopilot as possible! 

And that’s why I’m hosting a FREE live workshop on the subject here in Seattle next week. This is your chance to learn how to use my RAD Marketing™ formula to Replicate, Automate and Delegate so you can take most of your marketing—and more—off your plate!

Get proven secrets for marketing and growing your business with less effort…Discover what you can really delegate to a Virtual Assistant…How to repurpose to get more done with less effort….And ways to automate your online marketing and social networking.

Plus you get plenty of time for live Q & A with me and time to network.

While there is no charge to attend, I’m promoting this event via Biznik. So you do need to go to their site to get the deets, join (it won’t cost a dime and it’s a terrific networking site!) then register for the event. Seats are limited so act now by clicking the link below…

http://bit.ly/f6JNkd

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Stacy Karacostas on Outsourcing to Virtual AssistantsAre you an exhausted, overwhelmed entrepreneur struggling to grow your business and get everything else done too?

Ever look at "successful" solo-entrepreneurs—you know the ones who always seem to have a new product or workshop coming out, and tons of online marketing going on—and wonder how they manage to do so much?

Well… The secret is that they aren't doing it all themselves. And neither should you!

If you truly want to grow a thriving, 6-figure business AND a personal life you absolutely have to take some tasks off your own plate—especially your marketing. The best way to do that is by delegating everything possible to pre-trained, highly skilled Virtual Assistants, even if you don't have the budget to hire an employee.

You can learn how when I’m interviewed by Scout Wilkins on a FREE call.

Go here now to get all the details and register…

http://TheUnchainedEntrepreneur.com/outsourcing

Here’s what you're going to learn on this call:

  • Why hiring you own Virtual Assistant team may be the key to moving past your revenue plateau and breaking the 6-figure barrier
  • How to know if outsourcing to a Virtual Assistant team is right for you and your business
  • How to find the right VA team for you (Trust me, all VAs are not created equal…And it's not just about their hourly rate!)
  • Starting off right: What you must know about working with VAs to avoid the hassles and horror stories
  • The single most important tip I ever received about hiring a VA — this will totally save your butt!

http://TheUnchainedEntrepreneur.com/outsourcing

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