How to Use Facebook Questions to Do Market Research in Three Simple Steps

Every marketer knows the power of asking your prospects, customers or clients their opinions about your products, services, branding, advertising, marketing or business. But it used to be that entrepreneurs had to spend the big bucks to have a specialized market research firm do this for them.

Nowadays, thanks to the Internet, small business owners can conduct their own market research quickly, easily and without spending a penny. You can use a tool like surveymonkey.com to email your list. You can post questions on sites like LinkedIn.com and Biznik.com, and now you can use Facebook questions too.

Just recently my friend, Web developer Anita Wong sent out a super-simple tutorial on how to use Facebook questions in her e-newsletter. She made it so dead easy I decided to share it here:

WebSight Viewpoint #57 
By Anita Wong

Have you noticed a growing number of questionnaires on Facebook? People are asking about your pets, what cities you've visited, your political view, even if you were going to stay up to watch the Royal Wedding on TV.

For Facebook users, you can implement Questions on your business fan page to interact with customers as part of their social media strategy. Ask questions about your ideas or conduct a mini survey to determine which of your services is most popular.

To begin using Facebook Questions on your own page:

Step 1: Sign into your Facebook Fan Page.
If you administer multiple fan pages, go to the "Account" tab at the upper-right side of your Facebook account and click "Use Facebook as Page." Click "Switch" next to the fan page you would like to be signed into, which should be the page where you want to add Questions.

Step 2: On your Wall, where you would normally enter your Status, click on the "Question" link and enter your question. Click on the "Add Poll Options" link and enter the survey options.

Step 3: Click on "Ask Question"

Yes, it's that easy! Come up with a question that you've been meaning to ask your clients and see what your Facebook network thinks.
 

About the Author
Sign up to receive WebSight Viewpoints – small business tools, tips, reminders, and ideas regarding your website, the Internet, e-mail, and your computer – from Web developer Anita Wong at www.wsdnw.com

Have you used Facebook questions? If so, for what and how’d it go? Any suggestions on ways to use this feature to market your business? Please do leave a comment…