I first met Therese Skelly a couple years ago at an event. Since then, we’ve bonded over a love of marketing, ballet and having a life while growing a business. I’ve seen her speak live, interviewed her, and regularly read her blog. I've even been her client! (That's me and Therese in the picture below…)
If you feel like you have a ton of value to bring to your clients, but you’re having trouble bringing the clients to you, Therese is worth following! Her combination of marketing expertise and inner-self insight helps people step past their own internal blocks and boundaries and create thriving businesses.
She’s my guest expert blogger today, and I’m going to be interviewing her on a no-cost call on 10/26. Read on to learn more…
Why You Have to Stand Out from the Crowd to Grow Your Business
By Therese Skelly
One of the biggest challenges you may face as an entrepreneur is in how to get known as a go-to expert in your industry or community. But what you may discover after being in the game long enough is this fact:
Your visibility is more important than your ability!
What that means is that your ability is second to your visibility. In the marketplace you could be the most talented, the most dedicated, and the most likely to do a good job for a prospect.
Being invisible means being hard to find, your business is hard to differentiate, or you have a marketing message that is even confusing to your target market. Because of this your competitor who is less skilled than you are can be scooping up your possible clients. And this can be extremely frustrating, or even seem not quite fair!
Yet it’s the real world of business. And in this ‘new economy’ where folks are much more discriminating buyers, it’s critical that you stand out from the crowd.
That’s why I’m now talking about ‘beyond being visible.’ Because we all know we need visibility. It’s just not enough to roll out a few emails or pass out business cards and hoping someone calls you.
The real trick is to know what makes you different. The question you have to answer for your prospects is, “what would make you the very best person to work with?” And how can you find that, own it, and weave it into your business in a really powerfully authentic and attractive way.
This is what I call INNER MARKETING. It’s the ability to address and really nail those harder questions. That’s the work you have to do as you grow and evolve and before you roll out your newsletters or programs.
Listen…The world needs what you have. There are clients not being served because they can’t find you! The problem comes when you have crazy-ability and crappy visibility.
Let me show you some signs you may need some more fine tuning in your ‘inner marketing’ process:
- You notice that what used to work to get clients in the door no longer is effective
- You have so many ideas, you don’t know where to start, so don’t move much forward
- You have lots of pieces in place, but can’t see how they fit together in a profitable or more leveraged way
- You’re not getting the right clients and so you are drained
- You have hit a plateau at the level of income you are at and you know you are capable of earning way more (and that’s so frustrating)
I want to show you what’s in the way of getting that “Brilliance out of your blind spot” and out in the world in a really cool way. And the cost of hiding that brilliance, or worse yet…settling for sounding like everyone else.
And why is this so critical right now? Because your work is just too important to keep in hiding any longer!
Is your business stuck because you brilliance is hidden in your blindspot? Are you ready to use your unique abilities to start attracting more of the right clients?
Then you’re in luck! I’m interviewing Therese on Wednesday, 10/26 at noon PT/3pm ET on “From Sputtering to Soaring… Finding Money in your biz by finding your brilliance in your blindspot.”
Sign up here now and be on your way to using your strengths to effectively market your business.
