It’s not the graphic design—though you absolutely want your marketing took look professional and attractive.
It’s not about the brand—though this can indeed make a big difference, I’ve seen plenty of entrepreneurs with ho-hum branding land client after client.
The reality is, much of the success of any piece of marketing is determined by the copywriting, or written content. Yep. It’s the words that really do the trick!
Because it’s the words that actually speak to your prospect and convince them to take action—whether that means subscribing, registering, picking up the phone, or busting out their credit card and buying from you!
This ends up being a real problem because for entrepreneurs on a budget. Because, since most people can write, they end up writing their own marketing materials.
But there is a HUGE difference between the dry, boring, academic way most of us are taught to write in school and the way you need to write to actually make sales.
So most entrepreneurs sit down to write their Website copy, a promo email, a sales letter, an ad or whatever with no clue how to do it right. And then they end up with boring, third person corporate sounding marketing that talks all about them, their experience, their products and services and so on.
Well I hate to say it, but, your prospects don’t care one bit about any of that—at least not up front. Chances are they aren’t even going to read it.
They simply want to know that you understand their wants, needs, goals or problems and that you have a way to help. And they want to know how your products or services are going to benefit them.
Given that everyone has the attention span of a gnat these days, you’ve also got to get their attention and communicate all that in no more than a couple seconds. If you don’t, they’re gone. That’s the bad news.
The good news is…
You can learn how to turbo-charge the sales-making power of everything you write quickly and easily. And I’m going to show you four simple ways to do exactly that when I host my FREE Teleclass on the subject next week!
All you need to do is click the link below and register for the FREE call (Yes, I’ll be sending a copy of the audio recording in case you can’t make it live).
http://theunchainedentrepreneur.com/telesem5
Once you register I’ll also send you all the call-in details, a link to the Webpage “handout” and downloadable copy of my Personal Copywriting Critique Worksheet.
Plus, if you’re on the call, you can take advantage of 15 minutes of live Q & A and Laser Coaching. That way you can get your marketing and copywriting questions answered by me on the spot.
If you’ve got a Website that doesn’t generate leads or sales, or you’ve ever sent out a sales letter or email that got no response, you need to be on this call! Phone lines are limited so register right away:
http://theunchainedentrepreneur.com/telesem5
Do you struggle with writing your marketing materials? Post any questions you have here and I’ll be sure to answer them on the call!
