Really…What happens when someone lands on your Website?
Do they stick around, read and end up calling, emailing, signing up, subscribing or buying?
Or, do they spend all of a couple seconds on your site then click away?
Competition on the Web these days is fierce! Millions of Websites exist already, and hundreds of thousands of new sites are added monthly. Chances are there’s more than one marketing the same thing as you.
That means if someone actually finds and lands on your site—but they don’t find what they’re looking for right away—they’re off to another site.
Because when someone lands on your site, you have just ½ a second to
grab their attention and convince them to stay…
Then maybe 4 more seconds to let them know you have
what they want—or they are GONE!
I know it sounds crazy, but it’s true…
The first time someone visits your site it takes about a half a second for them to viscerally decide if they’re going to stick around or not. After that they’ll spend a few more seconds skimming, scanning and searching for what they’re after.
You have to make it crystal clear you have what they want. Then really easy for them to find it. If you don’t people will click away from your site in a heartbeat. Because there are a million other Websites they could go to instead.
Yet even with all the competition, there’s no doubt the Web and social networking are still terrific, low cost ways to market any small business. If you do it right.
Unfortunately, most entrepreneurs are NOT doing it right. They’re trying to get a Website fast for the lowest possible price and the least amount of effort…Instead of spending the time needed to actually get an effective site.
That’s a bad idea if you’re truly trying to market and grow your business on the Web.
Just take a gander at these scary statistics from Gartner Group:
- 85% of visitors abandon a new site due to poor design
- 50% of Web sales are lost because visitors can’t easily find content
- 50% of visitors leave when a site takes more than 15 seconds to load
- 40% of repeat visits are lost because of a negative experience
In other words, people ARE clicking away without taking action.
If this is happening on your site, you’re most likely flushing more time and money down the toilet than if you’d gotten your Website designed and built right the first time.
The thing is…You don’t have to spend a lot of money to get a Website that generates leads, grows your list or even makes sales. But you do have put some thought and planning into it.
Otherwise you’re missing out on all that business you could have had if your Website was designed to do its job.
Your Website has to be organized, designed and built right
or you ARE going to lose visitors—and sales.
So what should you do?
1) Install Google Analytics or some other analytics software on your site so you can see firsthand how many people are arriving, how long they’re staying and what they’re looking at.
2) Take the time to actually set goals for your entire site, as well as for every page. Because you can’t expect a site to achieve your business goals if you don’t know what those goals are.
3) Decide who your ideal client is then plan, organize and develop your site to get their attention, connect with them, and show how you can help them solve a problem fill a need, fulfill a want or achieve a goal. (Your ideal client is more specific than your target market…This is a description of the person most willing, likely and able to buy what you’re selling).
Ready to get started, but not entirely sure where to start?
Join me for my upcoming Website Sales Catapult virtual coaching program!
I’m going to personally take you and a small group of entrepreneurs through this process step-by-step over five weeks. You walk away with a site plan, storyboards of your page layout, all your content organized by page, and your home page copy written.
Then you can either build it yourself or hire someone to build it for you—without wasting any more time or money. Or missing out on more leads and sales.
You get tons of access directly to me on the live calls and via the online forum. So you can get feedback on your work and get every questions answered. And I’ve thrown in some powerful bonuses to make the process even easier.
This program starts on Jan 26th. So if you’re determined to have Website that actually markets your services or products this year, go here now:
http://www.WebsiteSalesCatapult.com
