Winning the Battle with Your Email Inbox :: The Unchained Entrepreneur

Lately, I’ve been waging a serious war against my overfull Inbox. And I think I’ve been winning (at least now I only have about 50 emails waiting for me each morning instead of 150!). But when I read Natalie Sisson’s article “7 Secrets to Making Your Inbox Your New Best Friend” I realized I had only won the first battle, but now, thanks to her advice I’m armed to win the war.

So of course I had to share this article with you!

7 Secrets to Making Your Inbox Your New Best Friend
By Natalie Sisson

If you are like 99.99% of the people in this world who have more than one email account to take care of then I can almost guarantee that your inbox is out of control. Not surprising really given we send 2.8 million emails per second!

In fact I’d go so far as to say you approach your inbox with a certain fear or even dread every single day because you can’t keep on top of all the emails you receive. And you’re not alone. Do you know how many emails we send every second?

2.8 million. That’s right 2.8 million.

No wonder you are overwhelmed by your inbox. What the heck are we doing sending that many emails? Whatever happened to the good old telephone? Well the fact of the matter is that email is still one of the most valuable business tools around.

That’s why 39.4% of marketing industry executives called Email Marketing the most powerful advertising channel for their business (according to Datran Media’s 2010 Annual Marketing and Media Survey) and why 63% of respondents would like to increase spending on email marketing in 2011 (according to a January 2011 survey organized byBtoB Magazine),

Businesses will continue to use email to keep you informed, educated and in their sales funnel cycle. They will work on ways to constantly improve how to market to you and get you to opt-in. You will continue to sign up to receive newsletters and daily email summaries from them as a result and because you want to stay ahead of the curve. You want instant information at your fingertips in real-time.

In addition you will continue to send more and more email and get more replies because you know it’s still one of the most reliable forms of communication around.